Color of the Year

WGSN and Coloro Announce the Key Colors for A/W 24/25

WGSN and Coloro have been the first to present the trending colors of the year, which are expected to be heard with great excitement every year. Announcing the key colors for A/W 24/25, WGSN and Coloro focused on wellbeing, creativity, the environment and technology. Apricot Crush, Intense Rust, Midnight Plum, Sustained Grey and Cool Matcha have been named as key colors for A/W 24/25.

Defined as the color of the year 2024 by WGSN, the color of Apricot Crush is estimated to dominate the market for Fall-Winter 2023-2024 season. WGSN shares that the color of Apricot Crush preferred for its refreshing, and energetic attributes has already found a place in the world of fashion.

In times of struggling with uncertainty and a range of negative emotions about the future, Apricot Crush will presumably become a restorative, refreshing, and energetic hue that provides an antidote for consumers.  According to Clare Smith, Colour Strategist for WGSN, these key colours reflect the need for stability, escapism and restoration. Smith also added that, these shades can also work in perfect harmony with each other and can create a complementary palette when used together.


Apricot Crush, the Color of the Year 2024

Thanks to its restorative attribute, the color of Apricot Crush is designated as the color for A/W 23/24. Announced as the color of the year by WGSN, the trusted consumer and design forecasts agency, and Coloro, WGSN's "Global authority on the future of colors", this color seems to take over our wardrobes.

Sansan Chen, Managing Director of Coloro, notes how exciting it is to see orange, with its gender-inclusive and trans-seasonal flexibility, gaining—and maintaining—momentum as a key color.


How Do the Designated Key Colors Make You Feel?

Intense Rust communicates authenticity and quiet luxury. This colour is reminiscent of soil, full of warmth and calm textures.
Midnight Plum is a tinted dark purple close to black, embracing gothic and underground sentiments and darkness. It aligns with the increasing consumer desires for escapism.
Sustained Grey represents practicality and reliability.
Cool Matcha is a color of soothing and calm quality. As it drives consumers away from feelings of anxiety and stress, the colour brings a sense of peace.
The above information is extracted from the WGSN's website.