SS25 Colour Announced!

SS25 Colour According to WGSN and Coloro Announced!

This season's colour is mystery! In 2025, mystery has been driven by a dark and intriguing tone. Futura Dusk, a transition colour between blue and purple, has been chosen as the colour of the SS25 season. The accompanying colours were Transcendent Pink, Aquatic Awe, Sunset Coral and Ray Flower.

Urangoo Samba, head of colour at WGSN, said: "Colours that bring a sense of security will be key in 2025. Indeed, we will see how much momentum fascinating dark tones will gain. In the near future, the lines between reality and fantasy will be more blurred than ever: Future Dusk is an immersive and transformative colour heading in this direction."

Future Dusk follows Apricot Chush, WGSN and Coloro's selection as Colour of the Year 2024. Sara Maggioni, head of women's fashion at WGSN, said the SS25 colour is vibrant and touches on many points.

Futura Dusk, the Colour of the SS25 Season  

A dark tone between blue and purple, a shade of colour that evokes mystery and escape. A colour that nurtures themes of change. This tone is the perfect choice for a period of tremendous change. As a dark, moody and intriguing shade, it can immerse you in deep thought and stimulate your imagination. Ideal for those who escape from the ordinary, this shade is the perfect colour for them.

A colour called space age: Future Dusk! As the use of AI-powered creative tools such as art generators becomes more widespread, synthetic creativity will become an important driving force. Future Dusk, which can be enhanced with metallic coatings to create a celestial talisman, is a great colour to apply to 3D processing. Encouraging you to push the limits of your imagination, this colour will help you break away from the ordinary.

Accompanying Colours

Transcendent Pink, a rare shade that creates a different feeling than traditional pink shades, offering an essential and balancing appeal with a neutral feel.
Aquatic Awe, a transformative turquoise that celebrates the strange and wonderful aspects of nature.
Sunset Coral, an energising and feel-good colour that appeals to the pursuit of joy.
Ray Flower, a bright yellow with a warm and inviting quality.

The above information is extracted from the WGSN's website.