SUPIMA COTTON

Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. Not all cottons are equal. SUPIMA and regular cotton are in fact two different and distinct breeds of cotton. The most common type of cotton grown around the world typically has a fiber length of only about 1 inch; whereas SUPIMA cotton’s fiber averages around 1.4 inches. Longer fibers contribute to the strength and softness of apparel and home products, ensuring they are more comfortable, retain colour longer and resist pilling. Shorter fibers produce yarns that are rougher and subject to pilling on the surface of the product over time.